It All Begins With
When you've decided to build a website, whether for your personal business or as a new income stream, it's important that you register a domain name. To be successful, your domain name should be memorable, keyword rich, a top level domain, and not trademarked by another company. Following these four tips will help you complete the process successfully.
Choose a Memorable Domain
When you begin the registration process, it's crucial that you choose a memorable domain. If possible, choose something that will tell visitors to your website what your site is about. Long, drawn out domain names, hyphenated domain names, or domain names with excessive punctuation can be difficult for people to remember. You want a domain name that's quick and easy for people to recall, so that news about your website can spread quickly by word of mouth.
Choose a Keyword Rich Domain
As you work your way through the process, it's also important to do some keyword research. Your goal is to choose a domain name that contains the main keywords that you'll be targeting in your search engine optimization. This will help your website to rank in the search engines and give it a boost for your target search terms.
Choose a Top Level Domain
If at all possible, choose a top level domain, such as a .com or .net. These domains have a better standing in the eyes of many website visitors, and appear to be more official than a .info domain. They may cost you a few dollars more to register, but these type of cheap domain names is well worth the investment, especially if you're selling a product from your website. It's important that you establish yourself as an expert in your niche – someone that professionals in your industry can trust for up to date information in the field. A top level domain will help you to establish yourself in this manner.
Avoid Trademarked Domains
Be sure that your domain name or product name has not been trademarked by another company. Especially if you're promoting affiliate products, it's important to avoid using product names in your domain name, unless you've been giving express permission by the product creator. Avoid using product names, celebrity names, or other trademarked words or phrases in your domain name registration.
As you work through the domain name registrationprocess and choose a domain registrar, it's important to follow these easy tips. Avoid trademarked words, phrases, and names in your domain name. Choose a top level domain name if one is available. Pick a domain name that contains your target keywords, if at all possible, for search engine optimization purposes. Also, choose a memorable domain name that will stand out in your visitor's minds. This makes it easy for them to remember the name of your website and share it with their friends and colleagues. Following these easy tips will help ensure a popular, easy to remember domain name for your website.
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If you are a small business, you may not have that much money to waste away just for the sake of a domain name. What you can do however is to conceptualize a domain name that is keyword rich. Closely analyze your niche, and the product, service, or idea that you are trying to deliver to internet visitors. A well-planned and thought of domain name can actually beat other websites in your field of industry.
Always consider registering top level domains
Here is a list of top level domain names that are considered generic and will help your website increase its traffic and authority once it becomes fully operational:
ICANN have recently released new top level domains that web hosts can choose from. Registries normally manage top level domains and are known to assist domain owners in setting up domain names.
There will be several verification processes before you can be given the opportunity to register these top level domains. Some are designated for specific types of websites. The .edu for example is restricted to educational facilities like schools and colleges. Top level domains are also known to be a bit more expensive than those that are not included in the TLD list. However, if you handle a business entity, you must always bear in mind that profitability is partially dependent on the authority and familiarity of your registered domain name.
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If the domain name that you desire is leased for a specific period of time, you can always have them reserved in the hopes of the owner letting it expire. However, it is but practical to obtain domain names that are cheap and affordable. There are companies that allocate a large chunk of their budget for exclusive and memorable domain names. Millions of dollars are even squandered by some just so they can obtain a desired domain name.